Blinkit 10-minute food delivery Bistro: In a strategic move that’s set to reshape India’s quick commerce landscape, Zomato-owned Blinkit has unveiled ‘Bistro,’ its new 10-minute food delivery service. The platform, currently being tested in select Delhi-NCR locations, promises to deliver meals, snacks, and beverages within 15 minutes, marking Zomato’s second venture into the instant food delivery space.
Key Highlights:
- Bistro operates independently without restaurant partnerships
- Service includes ready-to-eat items like sandwiches, samosas, coffee, and pastries
- Initial rollout limited to specific Delhi-NCR pin codes
- Follows Zepto’s recent announcement of a dedicated food delivery app
The launch comes at a crucial time when quick commerce platforms are aggressively diversifying their offerings. Just a day prior, competitor Zepto announced plans for a separate app dedicated to its food delivery service, Cafe, which already processes approximately 30,000 orders daily.
Market Landscape
The instant food delivery sector is becoming increasingly competitive, with major players including:
- Blinkit Bistro
- Zepto Cafe
- Swiggy Bolt
Unlike traditional food delivery services, Blinkit’s Bistro is taking a distinctive approach by operating independently of restaurant partnerships, setting it apart from conventional delivery models.
Strategic Evolution
Quick commerce platforms have shown remarkable evolution in their service offerings:
- Started with grocery delivery three years ago
- Expanded to apparel and footwear
- Now entering the instant food delivery segment
For Zomato, Bistro represents a significant addition to its growing portfolio, which includes:
- Zomato (food delivery)
- Blinkit (quick commerce)
- District
- Hyperpure
Industry experts view this expansion as part of a broader strategy by quick commerce companies to diversify revenue streams and capture new growth opportunities in the rapidly evolving Indian market.
The launch of Bistro signals an intensifying battle in India’s quick commerce sector, as platforms race to capture market share in the lucrative instant food delivery segment. This development could potentially reshape consumer expectations and delivery standards in the food service industry.
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